Learn Digital Marketing in Pakistan and start your career in 90 days. Master SEO, social media, and marketing strategies with practical projects at IncuBee.Master digital marketing to attract customers, drive sales, and grow brands. Learn the strategies that turn products into market leaders.
Months
Hours Training
Live Campaigns
Starting Salary
Understanding marketing through the house building analogy
Design
The Blueprint
Development
The Construction
Marketing
The Sale
Imagine: Your architect designed a beautiful house (Design), your contractor built it perfectly (Development). But it won’t generate value until someone buys it. That’s where
Find the right audience who needs the house. In business: target market research and audience identification.
Let people know the house exists through ads, social media, and listings. In business: brand awareness campaigns.
Showcase the best features, arrange viewings, and create desire. In business: lead generation and nurturing.
Negotiate, convince, and finalize the deal. In business: conversion optimization and sales.
The product exists. First, designers create the visual identity and user experience. Then, developers build the actual product. Finally, marketers promote it to customers and drive sales. Without marketing, even the best products remain unknown and unprofitable.
From strategy to execution, analytics to optimization – become a complete marketer
Marketing careers progress from execution to strategy. Here’s the typical path:
First marketing hire - manages social presence, content, and community engagement
Runs paid ads, SEO, email campaigns across multiple channels
Creates content strategy, blogs, videos to attract and engage audiences
Focuses on ROI-driven campaigns, analytics, and conversion optimization
Oversees complete marketing strategy, team, and business growth
Realistic earning potential based on Pakistan’s marketing industry rates
0-6 months
Marketing Specialist, Digital Marketing Executive
6 months - 2 years
Marketing Specialist, Digital Marketing Executive
2-5 years
Marketing Manager, Campaign Manager
5+ years
Head of Marketing, CMO
Work with companies as an in-house marketer with fixed monthly salary and benefits
Earning Potential
Offer services on platforms like Upwork, Fiverr, or directly to clients
Earning Potential
Start your own agency managing multiple clients and building a team
Earning Potential
Most successful marketers combine multiple income streams. Start with a full-time job to gain experience and credibility (1-2 years), then add freelance clients in evenings/weekends. Once you have 5-10 successful case studies, transition to your own agency or high-paying senior roles. Top marketers in Pakistan earn PKR 500K-2M+ monthly by running agencies while consulting for enterprises.
From fundamentals to running real campaigns that drive results
Marketing Fundamentals & Digital Foundations
Paid Advertising & Campaign Management
Paid Advertising & Campaign Management
Work on live campaigns with real budgets, tracking actual results and ROI
Plan, create, and execute a multi-platform social media campaign with content calendar and engagement strategy.
Launch a search ad campaign with keyword research, ad copy, landing pages, and conversion tracking.
Create Facebook/Instagram ad campaigns with audience targeting, creative testing, and optimization.
Build automated email sequences with segmentation, personalization, and performance analytics.
Develop and execute an SEO content plan with keyword research, on-page optimization, and link building.
Create a comprehensive marketing strategy for a real business including channels, budget, and KPIs.
From executing campaigns to driving business growth – the complete marketing career ladder
Year 1 • PKR 30-40K/month
Execute campaigns, manage social media, run ads, create content
Year 2-3 • PKR 50-70K/month
Lead campaigns, manage budgets, optimize performance, mentor juniors
Year 4-5 • PKR 100-150K/month
Develop marketing strategy, manage team, oversee all channels and budgets
Year 6-5 • PKR 400-700K/month
Set marketing vision, build departments, align with business goals
Year 9+ • PKR 800K-2M+/month
Drive business growth, shape brand, lead entire marketing organization
Clear progression from execution to strategic leadership
Progress from individual contributor to managing teams
Ultimate goal: driving business growth as CMO
Every CMO started as a marketing executive. With the right skills, strategy, and dedication, you can progress through this career ladder and become the marketing leader who drives business growth and shapes brand success at the highest level.
No prior marketing experience required. We’ll teach you everything from scratch!
Join our next batch and learn to drive business growth through strategic marketing in just 90 days.
